Image Village licenses are very clear and easy to understand:

GeneralWhen you purchase an image from using a ‘General Licence’ you are purchasing a license to use that image for personal, educational or charitable purpose. The image is yours to use anywhere in the world as many times as you need and for as long as you want on the condition that doing so does not generate an income.

ExtendedPurchasing an image from under a ‘Extended License‘ allows you to use that image within business on products or merchandise that will be sold to the public, for example a item of clothing that uses an image (or part thereof) obtained from will require an Extended License.